Developing the Arrow identity I utilised their original identity, integrating the angles from their original mark, while a new colour palette and choice of typography modernised the identity without alienating their audience.

Kick starting the online experience I worked with the head of design to outline the sitemap, defining the user journey and objective of the site.

Developing the site wireframe we utilised user research to inform our decision to push each customer to get in touch with the aim to focus on increasing bespoke product enquiries.

We also integrated a tiered information system, outlining each product and educating the benefit of each bespoke component.

I regularly presented to the client stakeholder team throughout the project developing my communication and presentation skill set.

With this being the first project I was responsible for I was able to take a user focused approach, keeping constant consideration on user need. Maintaining expectation I have also learnt how to approach unexpected change within a project, and strengthened crucial decision making.