I worked alone on social content, with feedback provided from our head of design and design director.

During each project I would be provided a content goal which I would use to storyboard an idea for either video or static content.

When creating a video, I would consider the goal, utilising footage to create an engaging and well paced piece of content. Where required I would introduce product imagery and copy.

We used a number of templates for static content, allowing us to create consistent work. In addition to this we also created bespoke content for specific events, products and giveaways. When working on these we utilised brand devices to create unique and engaging content that incorporated key copy to tell our story.

I was challenged while working on each video to create fast-paced and considered content, during this time I learnt to transition content, track footage and utilise audio to enhance video quality. Tracking footage allowed me to maintain the K-Tech identity in frame for longer during action footage, and utilising audio helped to create cut each track at the appropriate moment to create excitement.

When creating carousel content I was initially challenged with creating engaging content that provided insight and value through each slide, when working with large scale imagery this was at first challenging, however as I created content I learnt to set the focus of each slide and now have a new found approach to static content creation.

In addition to this I also learnt the importance of CTA’s in social content and the need to incorporate them throughout carousel work.