3W Growth
⌎ Engaging our Family Experience
Designed while at Nzime
Background
3W Growth provide coaching and mentorship to family businesses and people, with a goal to grow both.
Objective
Redesign the 3W Growth website, considering the user experience and user journey throughout the site.
Role
I was responsible for the end-to-end design of the 3W Growth website, considering the user journey and developing a new site style, during this time I was given minimal feedback from our design team.
Wireframe
Wireframe
UX / UI
Dev handover
Design
When creating the new website of 3W Growth I worked alone. With feedback provided from our head of strategy.
When creating the site for 3W Growth I took into account the journey each user would take, making sure that relevant information was accessible to each user.
CTA’s throughout the site push each user to learn more about the services offered in addition to contacting the company directly.
In addition to the site build I also looked at how I could improve the identity for 3W Growth, when doing this I provided an enriched colour palette and considered typographic approach along with an overall new design style for each content component.
When designing the site for 3W Growth the main challenge was time, I built the site with a page builder approach, this allowed the site to built quickly and for long term iteration, with the ability to change each page when required to update content over time.
3W Growth have successfully launched their new site, increasing user engagement and enhancing overall experience.
Outcome
Next project:
Improving the Customer Experience
Designed while at Nzime
User Journey Enhancement
Designed while at Nzime